TikTok is introducing a new feature that enables them to lessen the volume of AI-created content appearing in their streams. This step comes as the platform revealed that it now features in excess of 1 bn AI videos.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a full-scale release. This advancement aligns with a surge in AI content, spurred by recent AI video creators.
The Broader AI Trend
Studies have shown that almost 10% of the fastest-growing video streams on a competing service primarily display clips produced artificially. A significant portion of this material is deemed “AI slop”, a label for substandard, mass-produced content that is typically nonsensical or surreal.
Based on user feedback that numerous viewers appreciate content created using AI tools, including AI artwork to science explainers, and we intend to offer the community the option to adjust the amount of that, depending on their own choices,” said a company executive.
Volume and Proportions
The service shared that there are presently over a billion videos on its service identified as AI-generated. Overall, over 100 mn pieces of content are uploaded to the service every day, making AI content a minor percentage of its overall inventory.
Customizing Your Feed
Users will be in a position to reduce or increase the amount of AI-generated videos they see by accessing the content preference option in the application and picking the AI content topic. Other topics that are already be controlled under the tool include politics, style, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s guidelines mandate content makers to identify lifelike AI-made content, and it bans malicious fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is unmarked can be taken down under its community policies.
Additionally, the app will from now on attach an “AI-made” tag to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is aimed to deter users from seeking to evade the disclosure requirement.
Responsible AI Funding
TikTok is also launching a $2 million awareness program for specialists and organizations to create educational content about ethical AI use. This project will support non-profit groups dedicated to educating coding and technology.
Content Safety Approach
The video-sharing app has supported its content review process, amid debate over proposals to make redundant numerous review team members in the UK. TikTok is set to reduce hundreds of positions in its trust and safety division in the UK capital, with worker representatives and online safety experts raising concerns that staff are being displaced by machine-led review.
A trust and safety lead stated that staff-based oversight would continue to be important, but automated tools can shield workers by filtering out the most harmful content ahead of it has to be seen by people. TikTok announced a 76% decrease in explicit and harmful content reviewed by safety staff over the previous year due to the use of its AI tools.
It is vital to integrate people and machines to ensure user safety,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to unsafe media as rapidly, which is the area in which a extensive automated help is proving valuable work at speed.”
